The Project

In collaboration with the marketing team of the House of Gübelin, and under mandate for Premotion GmbH, we supported the launch of the new Ipsomatic timepiece - designed by the internationally renowned architect Santiago Calatrava.
The event took place in the iconic Pfalzkeller in St. Gallen, also designed by Calatrava, whose architectural poetry provided the perfect stage for this exclusive celebration.

Marking the 170th anniversary of the House of Gübelin, the limited-edition watch was unveiled through an immersive event concept that balanced precision and emotion.
We were responsible for event management, production support, and the seamless coordination of setup, show direction, and breakdown.